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Encore Communications

Encore specializes in exceeding client expectations with a strategic approach to public relations, marketing, employee communications, crisis management, writing and editing services. Since 1990, we have delivered Performance Worth Repeating™ to clients in diverse industries, increasing their marketplace presence and promoting their products or services to target audiences.

We build and maintain long-lasting relationships with clients, colleagues and the media. Our reputation and success depend upon it because we've grown our business primarily through referrals from these relationships.

Encore Communications provides a fresh approach, punctuated with personal service. We shape ideas and objectives into strategies that sell. We're creative, proactive and responsive. Above all, we're honest. We deliver what we promise, complete projects on time and on budget, and never mark up vendor services. Bottom line, we produce results that lead to repeat business and long-term client relationships.

Carole Minor

Encore Communications President Carole Minor is an award-winning communications professional with more than 30 years of experience in marketing, public relations, employee communications, crisis management and corporate writing.

Founding Encore in 1990 as a full-service marketing communications and public relations firm, Carole specializes in strategic marketing planning and positioning, media relations, crisis communication programs, and a wide variety of written communications. During her career, she has spearheaded national product launches, branding campaigns and crisis response programs that get results. A natural gas storage client's branding, media relations and advertising campaign that she led helped take the company from a $5 million start-up to a $750 million acquisition target in seven years.

She has worked with a diverse client base, including AeroMexico, Anadarko, Boeing NASA Systems, Continental Airlines, Energy Solutions International, Falcon Gas Storage Company, Forum Energy Technologies, IBM, OpenLink, Peregrine Midstream Partners, Ranger Steel, Sapient, Southern Company, SunGard, Sybase, Tenneco, The Energy Authority, The Morgan Group and Ziff Energy Group.

Carole started her career in the financial services industry in 1975 with Southwest Bancshares, Inc. Joining Texas International Airlines in 1977 as employee communications manager, she spent the next 13 years in the airline industry. In 1979, she was recruited by American Airlines' Sky Chefs subsidiary to become corporate communications director, where she successfully reshaped the inflight catering company's communications effort into an award-winning program with media relations, branding, advertising and employee communications.

In 1983, Continental Airlines recruited Carole to create a new internal communications program, as well as assist with crisis communications, following the airline's bankruptcy filing and workforce reduction. While at Continental, she created the award-winning crisis communications program after the airline's 1987 aircraft accident in Denver and staged the New York City press conference announcing the merger of Continental, New York Air and PeopleExpress using $5 million in actual cash to represent consumer savings from the merger.

Carole propelled Encore into the Top 100 Private Companies Making the Greatest Impact on Houston during the first decade after founding the company and was named Communicator of the Year for 1994-1995 by the Houston Chapter of the International Association of Business Communicators. The recipient of more than 40 awards for writing and communication programs during her career, she gave herself permission to stop entering awards competitions in 2005. She is a graduate of the University of Texas at Austin with a Bachelor of Science degree in English.

In addition to being a longtime member of the International Association of Business Communicators, Carole is a member of the Advisory Board of Directors for Child Advocates, Inc. and the Editorial Advisory Board of The Oil & Gas Financial Journal.

Select Awards

Award of Excellence for Annual Report Writing, Houston International Association of Business Communicators, 2004.

Award of Excellence for Interactive Brochure, Houston International Association of Business Communicators, 1999.

Award of Excellence for Advertorial Writing, Houston International Association of Business Communicators, 1999.

Bronze Excalibur Award for Newsletters, Houston Public Relations Society of America, 1999.

Award of Excellence for Editorial and Features Writing, Houston International Association of Business Communicators, 1998.

Silver Excalibur Award for Writing/Special Project, Houston Public Relations Society of America, 1998.

Matrix Award for Invitation Design, Houston Association of Women in Communications, 1998.

Award of Excellence for Media Kit Writing, Houston International Association of Business Communicators, 1995.

Award of Excellence for Video Script Writing, Houston International Association of Business Communicators, 1995.

Award of Merit for Speech Writing, Houston International Association of Business Communicators, 1995.

Award of Excellence for Video Script Writing, Houston International Association of Business Communicators, 1994.

Award of Excellence for News Release Writing, Houston International Association of Business Communicators, 1992.

Award of Excellence for Ongoing Communications Program, Houston International Association of Business Communicators, 1989.

Award of Excellence for Ongoing Communications Program, Houston International Association of Business Communicators, 1988.

Award of Excellence for Ongoing Communications Program, Houston International Association of Business Communicators, 1987.

Award of Excellence for Interpretive and Editorial Writing, Houston International Association of Business Communicators, 1987.

Award of Excellence for Overall Magapaper Effective Communication, Houston International Association of Business Communicators, 1985.

Award of Excellence for Overall Article Effective Communication, Houston International Association of Business Communicators, 1985.

Bronze Quill for Best Communications Program, Dallas International Association of Business Communicators, 1981.

Award of Excellence for Best Overall Publication, Airline Editors Forum, 1979.

Award of Excellence for Best Regional Publication, Airline Editors Forum, 1979.

Award of Excellence for Best Written Article, Airline Editors Forum, 1979.

Award of Excellence for Best Layout/Design, Airline Editors Forum, 1979.